AT&T’s new distracted driving ad has an incredibly sad, eerie plot twist

By Patrick Kulp

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For a full three minutes, AT&T’s latest PSA-style ad lets you think it might be the one distracted driving message that doesn’t end in tragedy.

A cheerful father dutifully ignores his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.

Then along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with a do-gooder dad.

After some idle small talk, the kid asks the dad if he wants to check his phone, but the dad says he’d never do so with a kid in the car. …

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