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Have We Reached Peak Unicorn?

By Claire Robinson mohamed_hassan / Pixabay With a recent spur of startup acquisitions – Adobe buying out Magento, Workday acquiring Adaptive Insights, and Microsoft purchasing popular open-software host Github – the tech sector is...

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How to Set a Facebook Ad Bid Cap

By Ben Heath Facebook ads are distributed through an auction. The advertiser that bids the most to reach a certain target market will win, and have their ad served. However, the vast majority of...