Category: Content Marketing

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How to Avoid Being Deceived By Data

By Alex Birkett From the outside, it seems like data is impartial. It’s cold, objective, accurate. In reality though it’s more complicated. In the hands of someone with an agenda, data can be weaponized...

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Accidental Sends and Apology Emails

By Justine Dungo Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve...