Category: Content Marketing

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Why Monkey with Your Brand?

By Bob James Mathematician Émile Borel said a century ago, if you provided an infinite number of monkeys typewriters, eventually they’d produce Hamlet. Today he might say, if you provided them smartphones, eventually they’d...

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Blowing in the Wind

By Bob James An inveterate blowhard, Warren G. Harding popularized the term bloviation to describe his public speaking style.Bloviation, Harding said, is “the art of speaking for as long as the occasion warrants, and...

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Are You Making the Same Movie?

By Bob James In 101 Things I Learned in Film School, Neil Landau quotes Sidney Lumet’s description of the director’s job: to “make sure everyone is making the same movie.” Successful movies aren’t the...

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The Internet of Experiences

By Bob James The Internet of Things is coming, David Pierce writes in Wired, “like a molasses tidal wave.” Not so the Internet of Experiences, if event marketers have their way.Last year saw quantum...