Category: Content Marketing

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What, No Online Community?

By Bob James Event planner: What, no online community? If true, you’re falling behind, says BrightBull’s Ricardo Molina: You’re wasting money on attendance promotion. Like lists and media partnerships, online communities provide a direct...

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Mankell’s Last Post

By Bob James The 67-year-old wrote with candor about his chemotherapy and his third year with an “incurable companion.” “How has my life changed?” Mankell asked. “Despite being spared most of the side-effects, except...

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Don’t Let the Weeds Win Out

By Bob James “It’s easy to get lost in the weeds when planning a trade show,” says Holly Barker in Event MB. Their focus on killing and controlling costs blinds most planners to the...

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Up to Our Eyeballs in Enthymemes

By Bob James Enthymemes. We’re up to our eyeballs in them.An enthymeme, first described by Aristotle in Rhetoric, is an incomplete logical construct. It’s based on an unspoken premise shared between a speaker and...