Category: Content Marketing

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Adults Say the Darndest Things

By Bob James Today’s post was contributed by Margit Weisgal, author of Show and Sell: 133 Business-Building Ways to Promote Your Trade Show Exhibit. Margit writes for The Baltimore Sun on Baby Boomers’ issues...

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Potpourri

By Bob James Concise writing achieves communication in pure form. So it’s considerate on his 207th birthday to celebrate Edgar Allen Poe’s “one-sitting rule” of writing.In “The Philosophy of Composition,” Poe extols brevity for...

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Farhenheit 1832

By Bob James Last month, the members of the Internet Engineering Steering Group announced that websites blocked by governments will display the error message, “451 – Unavailable for Legal Reasons.” The jokers on the...

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All Marketing Rules are Stupid

By Bob James We love simple rules. They make our worklives easier, by absolving us of all use of judgement. Simple rules, in fact, form the bedrock of business strategy. But I’ve heard in...

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Should You Ever Talk Turkey?

By Bob James According to ex-“cast members,” a terminated Disney employee is never told, “You’re fired.” The employee is told instead to “find your happiness elsewhere.” Certain subjects—tough ones like death, poverty, addiction, insanity,...

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The Web is Too Much with Us

By Bob James Our Tower of Babel has been under siege for well over 500 years. Peeved about the patchwork of books in Renaissance libraries, bibliographer Konrad von Gesner complained in 1545 of “the...

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Why Facebook Disappoints

By Bob James While your Facebook friends enjoy Kardashian-esque lives, you plod like a player in Samuel Beckett. But don’t worry: a University of Missouri study shows “Facebook envy” is normal (although too much...

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How to Explain Google to Your CEO

By justin@sproutcontent.com (Justin Lambert) If you’re a marketer working in a busy corporate marketing department, or even if you’re a department of one handling all the marketing efforts for a lean startup, you’re probably...