Category: Content Marketing

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Think Evergreen

By Bob James Pity the poor cereus, which blooms but a day. Marketing content’s a lot like that. When measured by clicks, most content flowers but a day or two. And deservedly so, when...

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Think Evergreen

By Bob James Pity the poor cereus, which blooms but a day. Marketing content’s a lot like that. When measured by clicks, most content flowers but a day or two. And deservedly so, when...

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Build Relationships Through Influencer Marketing

By jennifer@sproutcontent.com (Jennifer Lux) There are always leaders in communities who influence opinion and propel change. Parents share product tips while waiting at their childrens’ sports practices, neighbors recommend nearby stores and services, and...

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2016: The Creative Comeback

By Bob James The Creative Revolution inspirited marketers in the mid ’60s. Will the Creative Comeback do so again in the mid teens? CMO predicts it will, in a year-end roundup of expert opinions.The...

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2016: The Creative Comeback

By Bob James The Creative Revolution inspirited marketers in the mid ’60s. Will the Creative Comeback do so again in the mid teens? CMO predicts it will, in a year-end roundup of expert opinions.The...

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Child Speed

By Bob James Every week, my two-year-old granddaughter dashes past another developmental milestone. She’s unafraid to ask questions or state her observations. For their part, the googly-eyed adults around her make a willing audience....

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Child Speed

By Bob James Every week, my two-year-old granddaughter dashes past another developmental milestone. She’s unafraid to ask questions or state her observations. For their part, the googly-eyed adults around her make a willing audience....

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10 Compelling Reasons to Blog

By Bob James Why blog, when you could chat with a customer, scroll through Facebook, or straighten your desk? Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to “58...

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10 Compelling Reasons to Blog

By Bob James Why blog, when you could chat with a customer, scroll through Facebook, or straighten your desk? Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to “58...