Category: Content Marketing

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The Web is Too Much with Us

By Bob James Our Tower of Babel has been under siege for well over 500 years. Peeved about the patchwork of books in Renaissance libraries, bibliographer Konrad von Gesner complained in 1545 of “the...

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Why Facebook Disappoints

By Bob James While your Facebook friends enjoy Kardashian-esque lives, you plod like a player in Samuel Beckett. But don’t worry: a University of Missouri study shows “Facebook envy” is normal (although too much...

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How to Explain Google to Your CEO

By justin@sproutcontent.com (Justin Lambert) If you’re a marketer working in a busy corporate marketing department, or even if you’re a department of one handling all the marketing efforts for a lean startup, you’re probably...

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Events, One. Robots, Nothing.

By Bob James Robots will ruin content marketing in coming years and make events the top channel for B2B content sharing. With 71% of B2B executives already down on marketers’ content, it won’t be...

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Why Monkey with Your Brand?

By Bob James Mathematician Émile Borel said a century ago, if you provided an infinite number of monkeys typewriters, eventually they’d produce Hamlet. Today he might say, if you provided them smartphones, eventually they’d...