Category: Content Marketing

Thumbnail for 24682 0

Wheel of Fortune

By Bob James My maternal grandfather, a watchmaker, survived the Great Depression by operating a carnival wheel in an amusement park in Newark, New Jersey. Today, the wheel hangs on a wall in my...

Thumbnail for 24679 0

Terms of Endearment

By Bob James The role terms play in the marketing mix isn’t discussed outside the pages of the Harvard Business Review. But your terms matter to prospects. Here’s a case study. Recently, Bob (yours...

Thumbnail for 24621 0

All the Money You’ll Ever Need

By Bob James The noted playwright Robert Anderson once wrote, “You can make a killing as a playwright in America, but you can’t make a living” (for that, he stooped to screenwriting). While crowdfunding...

Thumbnail for 24542 0

Exorcize This

By Bob James Few people know I played a bit part in the 1973 horror film The Exorcist. It’s true. I appear with two of the stars, Ellen Burstyn and Max von Sydow, in...

Thumbnail for 24453 0

Bread and Circuses

By Bob James For 25% of Americans, entertainment trumps accuracy in content, according to a new study by Adobe, The State of Content: Expectations on the Rise. And the younger you are, the more...

Thumbnail for 24372 0

Box Checking: Bad Writing Starts Here

By Bob James Lawyers aren’t the only reason everyday business communications so often irritate customers and waste workers’ time. Most bad writing starts with box checking. In the race to “get it done”—to check...