Category: Content Marketing

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2016: The Creative Comeback

By Bob James The Creative Revolution inspirited marketers in the mid ’60s. Will the Creative Comeback do so again in the mid teens? CMO predicts it will, in a year-end roundup of expert opinions.The...

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Child Speed

By Bob James Every week, my two-year-old granddaughter dashes past another developmental milestone. She’s unafraid to ask questions or state her observations. For their part, the googly-eyed adults around her make a willing audience....

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Child Speed

By Bob James Every week, my two-year-old granddaughter dashes past another developmental milestone. She’s unafraid to ask questions or state her observations. For their part, the googly-eyed adults around her make a willing audience....

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10 Compelling Reasons to Blog

By Bob James Why blog, when you could chat with a customer, scroll through Facebook, or straighten your desk? Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to “58...

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10 Compelling Reasons to Blog

By Bob James Why blog, when you could chat with a customer, scroll through Facebook, or straighten your desk? Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to “58...

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A Nation of Quitters

By Bob James Where have you gone, Evelyn Wood?We need you.Steve Peck, writing for Heinz Marketing, reports the average reader devotes no more than two minutes to branded long-form content.No matter the content’s quality,...

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A Nation of Quitters

By Bob James Where have you gone, Evelyn Wood?We need you.Steve Peck, writing for Heinz Marketing, reports the average reader devotes no more than two minutes to branded long-form content.No matter the content’s quality,...

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Unnatural Acts

By Bob James Why do we encounter so many inexpert emails, articles, ads, books and blog posts? The fault is not in our stars, but in ourselves, says psycholinguist Steven Pinker in The Sense...