Category: Email Marketing

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Optimizing Landing Pages for Lead Generation

By John Waldron Digital marketing campaigns involve more than just blogging, posting on social media, or streaming video content on YouTube and similar platforms. Promoting products or services and creating brand awareness through various...

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Making the Best Facebook Ads in MailChimp

By Maggie Since rolling out Facebook Ad Campaigns a couple months ago, we’ve curated some content to help you learn the basics of Facebook ads and create an effective campaign strategy. It’s not only...

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A Beginner’s Guide to Lead Generation

By John Waldron First things first – we need to understand the difference between generating traffic and generating leads. Let’s begin with the former. Traffic generation is all about your top of the funnel...