Category: Paid Search

By Ginny Marvin Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the...

By Céillie Clark-Keane WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here....

By Brad AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to...

By Guest Author There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks. Now more than ever, there are benefits of...

By Navah Hopkins Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and...

By Chris O’Keeffe As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get...

By Andrew Waber When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in...

By Brad We have the 2019 Google Ads Workshop scheduled finalized along with the updated agenda. Here’s our 2019 Schedule: Date Location Information February 1, 2019 San Jose, CA Registration & Details April 1,...

By Guest Author It’s happened again – guess it was only a matter of time. On September 6, 2018, Google announced changes to its exact match keyword targeting (yet again), this time to include...