Category: Paid Search

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Lessons from Pinterest Holiday Retargeting

By Patricia O’Donnell In the ecommerce world, Pinterest is gaining traction as an advertising platform. Going into Q4 with a client who specializes in holiday products, our team decided to test the waters with...

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Google won’t block ad blockers after all

By Greg Sterling Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated...

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Humans of 3Q: Meet Natalie Aller

By Molly Shotwell Our Humans of 3Q series continues this week with Natalie Aller, Sr. Director of Mobile Strategy, out of our San Diego office! Get to know Natalie below: Explain your role at...

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4 Times Marketing Cheaters Didn’t Prosper

By Chris O’Keeffe “Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the...

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3 Tips for Optimizing YouTube Ad Placements

By Joe Martinez If you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements...