By Guest Author Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no...
By Brad Smith Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That means that any time you can show off the trustworthiness of your...
By Joe Martinez Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible. First, my targeting usually leans towards remarketing, customer match or placements, but...
By Guest Author The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More recently,...
By Guest Author Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC can be powerfully effective, it can also eat into a marketing budget...
By Marc Schenker Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local...
By Brett McHale Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which...
By Margot da Cunha While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly...
By Gordon Donnelly In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture....
By Gordon Donnelly Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working...
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