By Elliott Moore For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and...
By Grace Kaye The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in frantic competition to claim this new, highly desirable market....
By Jacob Baadsgaard As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect...
By Allen Finn Whether you’re in-house or work at an agency, this could be a great way to pick up tips on selling your boss or client on a new strategy (note that there...
By Guest Author “I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.” That quote comes from...
By Ben Sharp A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too...
By Ginny Marvin Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last September to address the reasons consumers are increasingly...
By Dan Shewan As a result of the company’s unorthodox founding, Dr. Bronner’s is uniquely positioned to leverage its history of ethical manufacturing in its marketing. In many ways, the company’s iconic product packaging...
By Allen Finn When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged...
By Margot da Cunha An example of radius-based location targeting in AdWords Make sure to get specific with your campaign targeting, even drilling down to a specified radius. Then structure your ad groups around...
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