Category: Paid Search

By Patricia O’Donnell In the ecommerce world, Pinterest is gaining traction as an advertising platform. Going into Q4 with a client who specializes in holiday products, our team decided to test the waters with...

By Michelle Morgan The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and...

By Greg Sterling Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated...

By Molly Shotwell Our Humans of 3Q series continues this week with Natalie Aller, Sr. Director of Mobile Strategy, out of our San Diego office! Get to know Natalie below: Explain your role at...

By Chris O’Keeffe “Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the...

By Gordon Donnelly These are both gifs; we simply took some static elements and animated them (harder than I’m making it sound, but more on that in a second). But as I said, this...

By Joe Martinez If you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements...

By Brett McHale One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when businesses get started with online advertising, they have established each piece...