Category: Paid Search

By Blaise Lucey You click a link to an article or blog post. The page takes an extra second to load, and you already know what to expect: chaos. Ads ambush you from all...

By Ginny Marvin The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies interested in joining the program over the...

By Dan Shewan We know that creating highly personalized email blasts is To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s...

By Josh Hall Dashing through the year, working day and night, realise that Q3 began, yikes! Christmas is in sight! The silly season is a frantic rush of managing multiple campaigns, luring in new...

By Deborah Sweeney What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches...

By John Nardone Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on...

By Ginny Marvin Digital ad revenues have continued to climb. But not all is well. In the past year, major brands have called into question the notion that mass marketing necessitates a scattershot approach...

By Mark Irvine It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to...

By Peter Minnium Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers...