By Amy Gesenhues Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers...
By Taylor Peterson Amazon closed in on a deal Friday to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount. The acquisition builds on Amazon’s mounting efforts to take...
By Greg Sterling Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The...
By Greg Sterling In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid...
By Taylor Peterson In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital & Video 360 – the company’s programmatic buying platform. The...
By Digital Marketing Depot Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization –...
By Ginny Marvin In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with...
By Taylor Peterson Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White Ops. The...
By Taylor Peterson Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for...
By Ginny Marvin After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for...
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