Category: Paid Search


How does Pandora know its users so well?

By Mike O’Brien With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard. To say Pandora has a...


Bring the Art & Science of Display to Email

By Greg Fulton When you develop an industry-leading real-time bidding engine, you grow strong machine-learning muscles. Until now those muscles have been focused on driving ROI-positive display campaigns for our 25,000 advertisers around the...