Category: Paid Search

Pump up the power of your display ads 0

Pump up the power of your display ads

By Tom Costello As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly fatigued with irrelevant and intrusive...

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Content may be king, but context is queen

By Peter Minnium “Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement Conference, after he took the audience through a whirlwind tour of...