Category: Paid Search

Best practices for a new era of brand safety 0

Best practices for a new era of brand safety

By Danny Macdonald After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and tech partners, it is clear that execution belies the...

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What is attribution modeling?

By Robin Kurzer Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models are used to assign credit to touchpoints in the customer...