Category: SEM

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5 strategies to improve your ad copy

By Mona Elesseily Ad copy is a very important element in online advertising, but it’s often “set and forgetâ€� — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy...

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Using search and social to support TV advertising

By Justin Freid Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience,...

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4 critical areas to consider when performing AdWords audits

By Matt Umbro Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings...

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New RLSA Strategies for Search Marketers

By Digital Marketing Depot Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads...

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The best-kept AdWords secret: AMP your landing pages

By Frederick Vallaeys The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response...