Category: SEM

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Compare 9 paid search campaign management tools

By Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this...

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An introduction to conversational commerce and bots

By Christi Olson Conversations. We seem to be talking about talking an awful lot these days — and that’s no surprise, considering the advances in artificial intelligence, machine learning and natural language processing that...

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Advanced testing: What 4,000 A/B tests can teach you

By Jason Puckett SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of...

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PPC strategy: Planning beyond the click

By Amanda Evans Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless...

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4 reasons your PPC programs can fail

By Pauline Jakober None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes,...