Category: SEM

Digital in Asia Pacific: Four things you need to know 0

Digital in Asia Pacific: Four things you need to know

By Frederic Chanut With internet users in Asia Pacific (APAC) now making up 50% of the world’s total online population, the region presents an exciting opportunity for digital marketers. APAC is also the fastest...

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Dos and don’ts of PPC advertising for universities

By Pauline Jakober If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges...

Where is data-driven marketing headed in 2017? 0

Where is data-driven marketing headed in 2017?

By Jeff Rajeck ‘Data-driven’ is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction? As marketing increasingly...

Big brands embrace crowdfunding for marketing purposes 0

Big brands embrace crowdfunding for marketing purposes

By Patricio Robles Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms. …...

Big brands embrace crowdfunding for marketing purposes 0

Big brands embrace crowdfunding for marketing purposes

By Patricio Robles Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms. …...

Does customer experience need its own department? 0

Does customer experience need its own department?

By Ben Davis Some companies have customer experience managers or departments, and others do not. Why is that? Who should own customer experience and what does that entail? … …read more Read more here::...