Category: SEM

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Improving PPC relevance with ZIP code-based geotargeting

By Amanda Evans If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned...

Useful tips for working with micro-influencers 0

Useful tips for working with micro-influencers

By Lilach Bullock Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I...

Using AI in Marketing 0

Using AI in Marketing

By Dave Chaffey How perceptions of the applications of AI differ between agencies and brands [Chart of the Day] In our infographic reviewing the applications of AI in marketing we explore 15 different applications...

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Hidden PPC traffic killers

By Andrew Goodman If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!”...

Humanizing your ecommerce marketing experience 0

Humanizing your ecommerce marketing experience

By Mark Hall How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just...