Category: SEM

Thumbnail for 123520 0

How 7 leading brands are winning at paid search

By Digital Marketing Depot Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can...

Thumbnail for 123112 0

What B2B marketing can teach you about PPC in higher education

By Pauline Jakober Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is...

Thumbnail for 116777 0

How to decide ‘Should I bid?’

By Kevin Lee One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in...