Category: SEM

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Crafting a successful holistic search approach

By David Freeman Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but...

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5 strategies to improve your ad copy

By Mona Elesseily Ad copy is a very important element in online advertising, but it’s often “set and forgetâ€� — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy...

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Using search and social to support TV advertising

By Justin Freid Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience,...