Category: SEM

Amazon.com case study – 2018 update 0

Amazon.com case study – 2018 update

By Dave Chaffey Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types...

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The technology behind AI in PPC

By Frederick Vallaeys I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles...

Alert: Google’s mobile speed update 0

Alert: Google’s mobile speed update

By Carolanne Mangles But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that...

Social Media Marketing Trends 2018 0

Social Media Marketing Trends 2018

By Jessica Wade Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to...

The state of content marketing 2018 0

The state of content marketing 2018

By Carolanne Mangles Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or...

The powerful combination of data and creativity 0

The powerful combination of data and creativity

By Expert commentator Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark...