Category: SEM

4 ways to use videos to dominate the competition 0

4 ways to use videos to dominate the competition

By Expert commentator Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new...

Know your audience: The power of human-centered content 0

Know your audience: The power of human-centered content

By Expert commentator Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This...