Category: SEM

SMX Advanced: A paid search roundup 0

SMX Advanced: A paid search roundup

By Andreas Reiffen One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts....

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Compare 9 paid search campaign management tools

By Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this...

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An introduction to conversational commerce and bots

By Christi Olson Conversations. We seem to be talking about talking an awful lot these days — and that’s no surprise, considering the advances in artificial intelligence, machine learning and natural language processing that...

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Advanced testing: What 4,000 A/B tests can teach you

By Jason Puckett SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of...