Category: SEM

By Expert commentator Apps offer effective solutions for communicating with users and keeping them with the brand Every job requires a tool, and brand marketing is no exception. The era of mobile devices also...

By Mark D. Hall Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy...

By Joanna Carter Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing...

By Justin Rudolph All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video ad formats have been built to provide advertisers...

By Expert commentator When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores’ performance The procurement process is not simple and straightforward. It’s complicated....

By Lilach Bullock 93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your...

By Expert commentator Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur...

By Expert commentator Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you...

By Carolanne Mangles “Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry....