Category: SEM

All the digital news stories you missed this week 0

All the digital news stories you missed this week

By Ben Davis This week’s digital news pales into insignificance against the backdrop of today’s inauguration. However, we’ve still rounded up the best bites, including a Zuckerberg ‘burn’, Twitter’s ecommerce functionality and that schoolboy...

All the digital news stories you missed this week 0

All the digital news stories you missed this week

By Ben Davis This week’s digital news pales into insignificance against the backdrop of today’s inauguration. However, we’ve still rounded up the best bites, including a Zuckerberg ‘burn’, Twitter’s ecommerce functionality and that schoolboy...

Marketers plan Facebook audits following metrics faux pas 0

Marketers plan Facebook audits following metrics faux pas

By Patricio Robles With the world’s largest social network, it’s no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge. … …read...

Marketers plan Facebook audits following metrics faux pas 0

Marketers plan Facebook audits following metrics faux pas

By Patricio Robles With the world’s largest social network, it’s no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge. … …read...

What exactly is marketing ops? 0

What exactly is marketing ops?

By Ben Davis What is marketing ops? In Ashley Friedlein’s recent 2017 digital trends essay, he identifies marketing transformation as a hot topic. Ashley says that this could include the (re)integration of digital marketing,...

What exactly is marketing ops? 0

What exactly is marketing ops?

By Ben Davis What is marketing ops? In Ashley Friedlein’s recent 2017 digital trends essay, he identifies marketing transformation as a hot topic. Ashley says that this could include the (re)integration of digital marketing,...