Category: SEM

The troubles of online conversion 0

The troubles of online conversion

By Content Partner The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending...

5 ways to use user-generated content in marketing 0

5 ways to use user-generated content in marketing

By Expert commentator Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers...

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Tips for using the new Google Ads interface

By Mona Elesseily Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean...

Consumer search behaviour research 0

Consumer search behaviour research

By Dave Chaffey What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all...

The key characteristics of an effective Go-to-Market plan 0

The key characteristics of an effective Go-to-Market plan

By Gavin Llewellyn Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written...