Category: SEM

By James Story Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data...

By Nadine Burzler The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Adam Samuel Hi my name is Adam Samuel and...

By Expert commentator 6 Ways to launch and grow your startup using content marketing Launching a start-up can be an exhilarating experience. However, there’s a difference between launching a startup and being able to...

By Kag Katumba Chart of the day: How people discover full-length video content When it comes to video content, making sure you gain as much reach as possible is always the main goal. Discovery...

By Kag Katumba Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and...

By Content Partner AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting...

By James Gurd Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays...

By Dave Chaffey Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities....