Category: SEM

By Content Partner The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending...

By Expert commentator Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers...

By Mark Hall You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in...

By Dave Chaffey What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all...

By Expert commentator How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be...

By Gavin Llewellyn Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written...

By Kag Katumba It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their...

By Kag Katumba 4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a...

By Joanna Carter Marketing and digital news roundup: 6 big stories from this week There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital. From lighter news...