Category: SEM

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Google’s new custom intent audiences and you

By Allen Finn In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat...

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What is the ROI of website personalization?

By Dave Chaffey Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know...

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3 options for using Chatbots for ecommerce

By Expert commentator A briefing on the advantages and disadvantages of chatbots Technology and fashion are not exactly two industries which you would associate with one another. While this might be the only time...

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Google Optimize makes A/B testing free

By Robert Allen Google puts A/B testing tools at everyone’s fingertips by making it’s Google Optimize product free There may be no such thing as a free lunch – but as of early 2017,...

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7 Google shopping ads strategies for ecommerce

By Expert commentator How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try...

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The importance of targeting branded searches

By Thomas Stern Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms...