Category: SEM

The Winners and Losers in the Battle of Black Friday 0

The Winners and Losers in the Battle of Black Friday

By Robert Allen The key trends emerging from this year’s Black Friday marketing campaigns Total consumer spending on Black Friday has consistently increased over the past few years, to reach heights so dizzying that...

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Smartphone ownership up across all demographics

By Robert Allen Chart of the Day: Third Quater Smartphone ownership stats show near total adoption among under fifties A whopping 97% of under 45s in the US own a Smartphone. That’s just about...

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Ecommerce Content Strategy Essentials

By Expert commentator 9 Key Content Types For Your Ecommerce Site With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each...

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Search Friendly Copywriting: How to get results

By Expert commentator Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end? Maybe you had to interview a number of busy executives or had...