Category: SEM

Four video campaigns that used dynamic creative 0

Four video campaigns that used dynamic creative

By Ben Davis Dynamic creative in video is not yet commonplace, particularly in display advertising. The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable. So, I...

Content Is King, But Does It Rule Alone in SEO? 0

Content Is King, But Does It Rule Alone in SEO?

by Jayson DeMers Ask any search expert how they think content affects SEO, and nearly all of them will probably say content is vital for achieving ranking results. The common mantra, “content is king,”...

Is Amazon Pantry still winning on price? 0

Is Amazon Pantry still winning on price?

By Keith Anderson Just after Amazon Pantry’s launch at the end of 2015, research was conducted to see how Pantry stacked up on price against the major UK supermarkets (Tesco, Sainsbury’s, Asda, Morrisons, Waitrose...

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Looking back on WordCamp Paris 2016

By Michiel Heijmans The upside of being at a conference in a language you only speak a tad bit is that you get to meet and talk to all kind of people that have...

What makes a good employee value proposition? 0

What makes a good employee value proposition?

By Ben Davis A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation. But what makes a great EVP? How can you make your employees blush...

Should Your SEO Team Be Wide or Deep Specialists? 0

Should Your SEO Team Be Wide or Deep Specialists?

by Jayson DeMers There’s no question that your SEO team needs to be comprised of industry experts. Whether you have a full-time in-house team, you’re working with an agency, or you’re combining your own...