Category: SEM

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PPC Dynamic Search Ads: What You Need To Know

By Andrea Taylor Dynamic Search Ads (also known as DSA) is an option that has been around for a while, but has gathered mixed reviews. However, in July 2015, Google gave DSA a facelift....

What is brand activation & why do you need it? 0

What is brand activation & why do you need it?

By Jack Simpson I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as...