Category: SEM

Why do Chinese websites look so busy? 0

Why do Chinese websites look so busy?

By Jeff Rajeck Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though,...

Why 80% of our B2B content marketing failed 0

Why 80% of our B2B content marketing failed

By Chris Sheen Like many companies, in the last 12 months the main focus of our marketing strategy was to produce content. And lots of it. However, on further inspection it turns out we...

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Monetizing your blog (part 1)

By Marieke van de Rakt Just writing a blog post every day does not pay the bills. For some bloggers, the ultimate goal for their blog is to be able to make a living...

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Marketing Products With A Bad Reputation

By Robert Brady The other night I was watching Live, Die, Repeat. It’s basically a sci-fi version of Groundhog’s Day where Tom Cruise’s character must stop an alien war with the help of Emily...

What motivates influencers? Money, of course 0

What motivates influencers? Money, of course

By Jack Simpson More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. This is according to a new Fashion & Beauty Monitor report...

Six advantages of real-time bidding for publishers 0

Six advantages of real-time bidding for publishers

By Ben Davis There’s no doubt there are still issues with programmatic advertising; fraud, poor creative, and a lack of transparency from media agencies cause much debate. Despite this, real-time bidding (the automated auction...