Category: SEM

Blockchain technology explained simply [Infographic] 0

Blockchain technology explained simply [Infographic]

By Expert commentator Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure transactions can never be altered Since Bitcoin...

Struggling to prove your content marketing ROI? 0

Struggling to prove your content marketing ROI?

By Lilach Bullock Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective...

Custom audiences and identity-based targeting 0

Custom audiences and identity-based targeting

By Gavin Llewellyn A step-by-step approach to using identify-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target...

PPC bidding strategies: The smart revolution 0

PPC bidding strategies: The smart revolution

By Expert commentator Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC...

The myths and realities of co-branding partnerships 0

The myths and realities of co-branding partnerships

By Expert commentator Co-branding offers a huge range of benefits but partnerships shouldn’t be formed overnight with half-baked ideas If someone said Nike, Sony and Doritos went into a bar and fell for their...