Category: SEM

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4 reasons your PPC programs can fail

By Pauline Jakober None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes,...

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Beginners’ guide to Bing Ads management

By John Lincoln You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is...