Category: SEM

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3 attribution considerations for B2B lead generation

By Manny Rivas Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it...

The Marketing Skills Gap 0

The Marketing Skills Gap

By Dave Chaffey Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on...

How to structure an effective marketing plan 0

How to structure an effective marketing plan

By Sarah Cowman What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them,...