Category: SEM

5 pricing tips to raise your e-commerce AOV 0

5 pricing tips to raise your e-commerce AOV

By Mark D. Hall Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your...

Practical keyword research: How to refine your keyword list 0

Practical keyword research: How to refine your keyword list

By Gavin Llewellyn A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research...

How to create amazing social media videos 0

How to create amazing social media videos

By Lilach Bullock Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage...

Using smart speakers as a marketing channel 0

Using smart speakers as a marketing channel

By Expert commentator Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit...

New technology disrupting digital marketing [Infographic] 0

New technology disrupting digital marketing [Infographic]

By Expert commentator Perhaps you’re familiar with the often-misquoted Darwin aphorism, “It is not the strongest species that survives but those that are adaptable to change.” While this concept largely impacts the field of...

Restoring customer trust after a hack 0

Restoring customer trust after a hack

By Expert commentator How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers...