Category: SEM

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Top traffic sources for marketing SaaS companies

By Expert commentator Most of these companies are dominating online, but where is all their traffic coming from? Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve...

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Subject Line Benchmarks

By Kim Greenop-Gadsby Chart of the Day: How Length and Personalization Impact Email Performance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep...

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Twitter and their controversial 280 character limit

By Jessica Wade Twitter trials expanding tweets from 140 characters to 280 Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user...

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Twitter and their controversial 280 character limit

By Jessica Wade Twitter trials expanding tweets from 140 characters to 280 Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user...

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What is customer lifecycle marketing?

By Dave Chaffey Consider the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is...

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Instagram Statistics 2017

By Jessica Wade 20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how...

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Is Halloween more popular than Christmas?

By Robert Jones Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in...