Category: SEM

The basics of branding [Infographic] 0

The basics of branding [Infographic]

By Expert commentator A brand is the face of a business, it’s what the public sees when they look at your company and it’s incredibly important When it comes to understanding how to effectively...

Top 5 Twitter marketing apps for small businesses 0

Top 5 Twitter marketing apps for small businesses

By Expert commentator Small businesses can save time and get better results with these handy Twitter marketing apps Social media provides a great platform to amplify your social media marketing strategies. It can help...

The problem with Pride marketing 0

The problem with Pride marketing

By Joanna Carter Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re...

How to gauge if your influencer is truly influential 0

How to gauge if your influencer is truly influential

By Expert commentator Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum...