Category: SEM

Choosing an attribution model: When, not which 0

Choosing an attribution model: When, not which

By Amy Bishop Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it...

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Ask Yoast: importance of keyword strategy

By Joost de Valk Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the...

Auditing digital marketing for a business 0

Auditing digital marketing for a business

By Alexander Clark How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for...