Category: SEM

Digital marketing strategy and planning Word template 0

Digital marketing strategy and planning Word template

By Dave Chaffey Use our digital strategy template based around the RACE Planning Framework to get ahead in your digital marketing The first edition of my book ‘Internet Marketing: Strategy, Planning and Implementation’ from...

Marketing vs. merchandising: How to let go and grow 0

Marketing vs. merchandising: How to let go and grow

By Content Partner Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the...

Campaign of the Week: Google takes aim at Apple 0

Campaign of the Week: Google takes aim at Apple

By Lewis Dormer In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a...

8 reasons for digital marketers to train in negotiations 0

8 reasons for digital marketers to train in negotiations

By Expert commentator What are the benefits of enrolling in digital marketers’ negotiation classes? Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between...