Category: SEM

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Beware these 7 sneaky PPC attribution tricks

By Andrew Goodman PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But...

All the digital news stories you missed this week 0

All the digital news stories you missed this week

By Ben Davis Lots of exciting glimpses into the future in this week’s tech roundup. New tools for marketers, new user experiences in banking, hope for augmented reality, and even a special smartphone pocket...

All the digital news stories you missed this week 0

All the digital news stories you missed this week

By Ben Davis Lots of exciting glimpses into the future in this week’s tech roundup. New tools for marketers, new user experiences in banking, hope for augmented reality, and even a special smartphone pocket...

10 amazing digital marketing stats from this week 0

10 amazing digital marketing stats from this week

By Nikki Gilliland Ready for the mother of all stats roundups? You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street....

10 amazing digital marketing stats from this week 0

10 amazing digital marketing stats from this week

By Nikki Gilliland Ready for the mother of all stats roundups? You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street....