Category: SEM

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4 critical areas to consider when performing AdWords audits

By Matt Umbro Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings...

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New RLSA Strategies for Search Marketers

By Digital Marketing Depot Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads...

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The best-kept AdWords secret: AMP your landing pages

By Frederick Vallaeys The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response...

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How 7 leading brands are winning at paid search

By Digital Marketing Depot Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can...