Category: SEM

A starter guide to creating webinars 0

A starter guide to creating webinars

By Lilach Bullock Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with...

AI in marketing: More analysis, not analytics 0

AI in marketing: More analysis, not analytics

By Content Partner The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI...

A framework for market orientation 0

A framework for market orientation

By Simon Swan Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy It’s perhaps the most significant section of...

Why do people do UX research? 0

Why do people do UX research?

By Robert Jones Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according...

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4 ways to get more out of Bing Ads

By Sponsored Content: Optmyzr Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the...

4 future trends in ecommerce personalization 0

4 future trends in ecommerce personalization

By Content Partner Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a...

Which are the most popular A/B testing tools? 0

Which are the most popular A/B testing tools?

By Dave Chaffey Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5...