Category: SEM

Crossing the online merchandising chasm 0

Crossing the online merchandising chasm

By Joanna Carter Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the...

5 powerful strategies to stop customer churn 0

5 powerful strategies to stop customer churn

By Expert commentator Reducing customer churn is a powerful strategy. An HBR study found that positive customer experiences are associated with big increases in future revenue. But how do companies stop customer churn? Customer...