Category: SEO

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Taking the brand/agency partnership to the next level

By Laura Scott Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful,...

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The problem with obsessive rank tracking

By Ryan Shelley Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it...

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SEO and social: 1 + 1 = 3

By Eric Enge The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the...