Category: SEO


Is the featured snippet bubble bursting?

By Brian Patterson This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago,...


SEO + UX = Success

By Sherry Bonelli In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and...


3 case studies of duplicate content consolidation

By Chris Long It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, Google gets confused as to...