Category: SEO

Mapping keywords to the buyer journey in SEO 0

Mapping keywords to the buyer journey in SEO

By Janet Driscoll Miller Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right...

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Online Buyer’s Journey: The Shovel

By Mike Oldfield A common misconception about selling is that a business is selling a product or service. However, what any business is selling (from a large, layered corporation like Coca-Cola to a small...

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What We Think Link Building Will Be Like in 2018

By Sean 2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has...