Clix Marketing Blog’s #PPC News & Views: April 29, 2016
Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
In new test for Google text ads, headlines are expanded without sacrificing ad copy: It’s a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future.
30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel.
Social Media Examiner
How to Use the Pinterest Bulk Editor to Create Promoted Pins: Check out this how-to guide on setting up your promoted pins in Pinterest’s bulk editor.
Beyond the Paid
Lead Generation On Steroids: Using Audience Targeting For Max Impact: Find out how you can bulk up your clients’ lead generation with audience targeting.
A Script For Identifying Ad Groups That Lack Sitelink Impressions: Identify which of your ad groups are showing with sitelinks and which aren’t with this handy script.
Search Engine Journal
Google vs. Invalid Traffic on #AskTheAdSenseGuy: Find out how Google fights ad fraud in this post about invalid traffic in PPC.
From the Engines
Greater scale with Yahoo Gemini reporting enhancements
Facebook for Business
Tips for Using Lead Ads to Collect High-Quality Leads
New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format
From the Clix Team
Bing Enhanced Exact Match Close Variants: What the What? by Michelle Morgan
The BIG List: PPC Image Ad Sizes [INFORGRAPHIC] by Andrea Taylor
3 Reasons Your Non-Profit Should Have a Google Grant by Robert Brady
Leveraging Kenshoo Scheduled Actions for Automated Changes by Abby Woodcock