Converting Ad Sets to Income – Part 2

By Olga Loginova

The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition

In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some practical tips for fintech companies.

Now, Aitarget’s team of fintech advertising specialists provides further practical tips based on our analysis of brokers’ creatives. We discovered things that can help fintech advertisers succeed and the things that most often prevent you from gaining conversions.

Choose your words wisely

As we noted in Part 1, images are the first thing an audience sees. However, don’t overlook the power of using text properly. You should use text only in special slots (title, body, call-to-action).

It’s not the best idea to combine text with an image, except when the text is part of your product. Using too much text can worsen the perception of a creative, so restrict yourself to captions or names for your metrics; don’t put in detail on the images explaining your product’s benefits.

Use Facebook Image Text Check to confirm how well any text is placed in your creative. This tool evaluates the chances of an image to pass moderation and reach its target audience.

Love at first sight

First impressions don’t only matter in social media advertising; they’re everything.

In 2014, neuroscientists discovered the brain processes visual information in 13 milliseconds. That’s how much time you have to make contact with a potential client. That’s why ads should be very clear on first sight. Visuals should be striking, text concise.

Dynamic formats

Aitarget’s experience shows that fintech companies mainly use static images in their ads.

We strongly recommend you consider videos and dynamic ad formats, which greatly increase users’ desire to interact with your ad and product.

Using Facebook Video Creation Kit, you can easily build simple video with slideshows, adding movement and interest to your ads. Go even deeper with Carousel in Instagram Stories. In addition to three 9:16 cards, you can use Prompted Carousel Ads to show up to 10 cards in the horizontal format.

Immerse the audience in your product. You could use the panoramic effect of 360 Video or Playable Ads. This format allows potential customers to test your app before installing it.

Who are you?

Whatever your campaign goal, your ads should encourage a direct response from potential customers (e.g. conversions) as well as increasing your overall brand awareness.

To do this, always mention your brand and show your product. The balance between these elements may vary in accordance to your place in the market, how well the audience already knows you, and whether you’re looking for conversions or focused on brand awareness.

Given the brain only needs 13 milliseconds to process visual information, you can get the audience to see you and remember you with …read more

Read more here:: B2CMarketingInsider

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