Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

By Matt Douglas

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

(Missed Part 1? Listen to it here.)

IN THIS EPISODE YOU’LL LEARN:

  • What you need to know to scale your ad spend and take your business to the next level.
  • The best way to test creatives for multiple ad sets and audiences.
  • Why you need to use interest-based targeting (and not just lookalike audiences).
  • Learn which new techniques and technologies marketers should be excited about in 2018!

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 133: 3 Ways to Scale Your Facebook Traffic
Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]
Episode 135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]
Free ManyChat Messenger Marketing Course

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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The post Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018) appeared first on DigitalMarketer.

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