Episode 143: Cambridge Analytica: What You Need to Know

By Matt Douglas

Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

IN THIS EPISODE YOU’LL LEARN:

  • Why most of what you’ve read about the “Breach” is either incorrect or an outright lie.
  • How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (” And why that’s alright).
  • The reason why Facebook isn’t allowing new Messenger bots (” And why it’s not the end of Messenger).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ManyChat: Messenger Platform Changes in Development
Medium: Why (Almost) Everything Reported About The Cambridge Analytica Facebook ‘Hacking’ Controversy Is Wrong

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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The post Episode 143: Cambridge Analytica: What You Need to Know appeared first on DigitalMarketer.

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