Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck
By Becky Zieber
Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.
Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.
IN THIS EPISODE YOU’LL LEARN:
- The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
- 3 exciting new ManyChat features that make Messenger marketing more powerful
- The future Instagram ad placement you should be looking out for
- How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
People spend almost as much time on Instagram as they do on Facebook
Facebook Advertising Help Center: Create Ads out of Page posts
Instagram Carousel Ads for Stories
Facebook Business: Reach People Where They’re Already Shopping with Ads in Marketplace
Facebook Business: Create Ads from Your Mobile Device Using New Creative Tools in the Ads Manager App
Facebook Advertising Help Center: Pacing
ManyChat Community Facebook Group
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