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It’s likely that Generation Z already shops for your products and knows all about your industry. Although the oldest among them have just reached the mid-20s mark, they enjoy tremendous spending power: According to a deep-dive report from Millennial Marketing, Gen Z boosts the economy by up to $143 billion.
But don’t just think of Gen Z as consumers — think of them as a group of valuable workers who bring something new to the table. Gen Zers are growing older, which means they’re poised to flood the job market with applications in the near future. As a business leader, you know that this generation’s fresh perspective makes them incredibly useful to your business. And no business can afford not to have outside-the-box thinkers on its payroll.
What’s so special about this generation, though? The most important thing to consider here is that they’ve grown up much differently from you and me. Rather than being merely familiar with technology, they’re tech natives. They spent their entire childhood learning the rules of a never-before-seen version of human engagement — one that has drastically changed the way people relate to one another. They also have the amazing ability to use resources such as the internet to find creative solutions. With smartphones in hand and an ever-evolving digital sphere at their fingertips, Gen Zers are constantly learning. They effortlessly self-direct and can navigate complex problems with a few quick swipes.
This remarkable generation of incoming employees can help you navigate an economy increasingly made up of consumers from their cadre. But you have to understand what makes them tick in order to reap the returns. If your company isn’t aligned with Gen Z’s preferences, you won’t attract the workers who can help champion your company and drive it in new directions.
How Generation Z’s Preferences Can Freshen Up Your Workplace
Most business leaders understand that Generation Z employees will be different from their Millennial counterparts. However, many business leaders haven’t fully accepted that Gen Z will transform everything from management to marketing. And make no mistake: This generation is already in the process of doing so.
Generation Z works best with a different style of leadership and supervision. Those among this generation are fiercely independent: They’re one of the first groups to challenge the “sage on the stage” learning environment, which means these young people seek creative solutions and improve their abilities with desire, aptitude, and 24/7 internet access. And although this generation moves quickly, its members still need praise and direction. The best leaders know when and how to encourage, motivate, and coach them.
When Gen Zers want to know something, they’ll instinctively look it up rather than ask for assistance. Yes, they want and need to be coached — but not in the same way as other workers. After all, they can figure out how to complete a task by watching a YouTube video in less time than it takes to have sit-down chat with …read more
Read more here:: B2CMarketingInsider