By Katy French
If you’re a content marketer, you’re busy. You have projects to oversee, metrics to monitor, and an editorial calendar to keep full. It’s a delicate balancing act, which is why making the most of your resources matters, especially when it comes to your content strategy.
You should already have a comprehensive strategy that includes the essential elements (here they are if you’re not sure), and it should be documented (follow our guide to get yours on paper if you missed that step). But there are extra things you can do to make your strategy really work for you—and help you work more efficiently.
One of our favorite tactics? Using a divisible content strategy to get more mileage out of your content.
What Is a Divisible Content Strategy?
You might have heard people talk about divisible or derivative content before. Basically, it’s an approach to content creation where you use a single asset to create multiple pieces. For example, you might break an e-book into a few articles, an infographic, social microcontent, or even a brand video. Or you might use sections of an infographic to supplement a blog post or promote content on social.
You can use this approach when you’re going to create content from scratch, or you can use it to create fresh content from evergreen content. (You can even reverse engineer it; for example, you might turn an infographic and a series of blog posts into an e-book.)
Here’s what a divisible content strategy looks like:
However you do it, the basic strategy is the same. You create a pillar of content that supports and reinforces specific messaging, creating a vibrant content ecosystem that helps you expand your reach. Best of all, it’s an efficient, economical, and effective way to approach content creation.
How a Divisible Content Strategy Helps You Get More For Less
There are many ways a divisible content strategy can benefit your brand and make life easier for your entire content team. Here’s why we love it.
- It saves time, money, and energy. Creating a single piece of content, especially a major asset like an e-book or white paper, is very time intensive, from research and copywriting to design and distribution. But with a divisible strategy, you can coordinate creation efficiently, reducing labor and redundancies because you know how to create and repurpose assets from the get-go.
- All content is on-brand and cohesive. Since design assets are remixed and repurposed, you know everything adheres to your visual language and supports your brand identity.
- It’s great for distribution. A divisible strategy is a great way to produce a bulk of teaser content for a major asset. If you want people to download your e-book, seeding articles, infographics, and shareable social content is a great way to promote it.
- You can tailor content for different people. You are likely using content to reach several different groups, each of which have different interests, issues, and challenges. With a divisible strategy, you can create assets …read more
Read more here:: B2CMarketingInsider