How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

By Bob Van Rossum

Find the marketing talent you need to position your company for growth

CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role in every department’s success.

As recruiters that provide marketing recruitment services, we believe there’s an increasing need for marketing and HR to work together toward building a mutually beneficial relationship. A symbiotic relationship between the two enhances core processes and adds value to the entire organization.

Marketing and HR share similar objectives targeted toward different audiences. Marketing is accountable for the branding of the company and communicating it to consumers. HR is responsible for employment branding; ensuring the organization is perceived properly by internal employees and external candidates.

The lines between these two areas are becoming blurred as both marketing and HR share the responsibility of ensuring the employment brand is strong, and that employees are sending out the right brand message to their customers.

Both departments are incredibly valuable to any organization and in top, employers we are seeing increased collaboration to improve the employment brand, drive the culture and identify top talent.

Unleash the Power of the Marketing and HR Partnership

In today’s competitive space where driving engagement with both candidates and customers is vital, it’s important for marketing and HR executives to lead the charge toward a meaningful partnership.

Your employees are your biggest asset, and your company’s success depends on the ability to attract top talent. How are your leaders branding the organization as an attractive place of employment for top talent?

With successful collaboration, marketing and HR can work to enhance these key areas in the organization:

Employee Engagement

It’s in the entire organization’s best interest to have great employee retention and employee satisfaction. The more excited and invested employees are about a company, the better they’ll perform and the better it’s perceived as a great business and workplace.

HR is on the frontline of employee engagement and are thus in the best place to convey the culture and brand to every internal and external party of the organization. HR markets all day to employees, stakeholders, and potential employees to get them engaged and excited about the employment brand. To maximize the efforts, the CMO and CHRO must build a strategy where employee engagement is driven by both marketing and HR.

The processes both sides take to build out a brand that drives customer loyalty, and drive employee loyalty and engagement are noticeably similar. Engaging consumers is particularly a strength of marketing, and thus can support HR in creating engagement programs throughout the workplace.

Marketing can assist with putting the human back in HR, and help move HR beyond recruiting, benefits and compensation tasks to truly get it invested in employee engagement.

Brand Messaging

Recruiting talent is becoming increasingly similar to acquiring customers. Thus, building a cohesive brand message that resonates with consumers, employees, and candidates is critical.

Your company’s story is the foundation for a great employment brand, and your employees are often the best brand advocates of a …read more

Read more here:: B2CMarketingInsider

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