How Not To Fail In Social Media Marketing

By Catherine Hayden

How Not To Fail In Social Media Marketing

Ever wondered how some people seem to own everything they do on social? All of the answers you need are here.

We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing.

Dan Wieden – The Guy Who Does Not Fail

Dan Wieden is an American advertising executive and co-founder of Wieden+Kennedy. He has worked closely with Nike throughout his career, creating what are arguably some of the most memorable ad campaigns of all time.

DHis agency is also responsible for Nike’s massive online success, thanks to a very different approach to marketing. When Wieden first met Nike’s co-founder Phil Knight, he was greeted with the words, ‘I don’t like advertising.’ This inspired Wieden to take a very creative approach to the brand. Nike ads were arguably the first to ever use the approach of ‘showing, not telling’ the consumer, and it has clearly paid off.


Nike Facebook page likes – 27.8 million
Nike Twitter following – 6.84 million
Nike Instagram following – 70.4 million
Most impressive feat – Coining the Nike tagline ‘Just do it’.

1. Earlier this year Wieden+Kennedy released a controversial PowerPoint called ‘How Not to Fail’. It’s well worth watching the whole thing on SlideShare but the key takings are:

● Consumers are not paying attention
● The advertiser’s main job is overcoming indifference
● And that this should inspire rather than depress you, because ‘all creativity demands resistance’ (in this case, resistance means being a part of what interests people by trying unconventional approaches to promoting brands and products)

2. Back in 2015, Wieden spoke to The Drum about the impact digital advertising was having on traditional agencies like his. The advice he had to give then as an early adopter of digital marketing is just as relevant now as it was then:

‘The digital revolution has just blown the doors off communications systems and it’s not like we’re suddenly into a different stable situation, it just keeps on changing and changing and changing.’

3. Social media managers all know this feeling – constantly watching the social landscape for developments that could be game changers for their clients. Wieden’s answer to the challenge: make the most of a fast-moving environment. ‘Because of the challenge, and because the reality is changing all the time it just speeds up your ability to be agile and creative.’

Gary Vaynerchuk – General Social Superstar

On his website, Gary Vaynerchuk describes himself as ‘One of the world’s leading marketing experts.’ He’s an American New York Times …read more

Read more here:: B2CMarketingInsider

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