How Running a Marathon is Like Running a Business

By Ashley Perssico

How Running a Marathon is Like Running a Business

Here in Boston, we kind of have a thing for running.

Every year on Patriots’ Day, a local holiday celebrated on the third Monday of April, nearly 30,000 people from over 90 countries take to the streets of Massachusetts to embark on a 26.2-mile long challenge.

It is not a race for the faint-hearted. Between the treacherous and unpredictable New England weather and the, well, heartbreak that ensues on Heartbreak Hill, the course is demanding and often unforgiving.

For many, running a business has similar hardships and challenges as running a marathon

Some people let the fear of getting started keep them from achieving their dreams. Others face that challenge head-on, every single day.

Whether you are a runner or a business owner, it’s important to keep these things in mind:

1. Slow and steady wins the race

You’ve probably heard the saying, “it’s a marathon, not a sprint.”

Well, in the case of an actual marathon, that saying can be taken quite literally. You don’t want to overexert yourself in the first three miles of a 26.2-mile race. You have committed to a goal that takes time and strategy; it cannot be accomplished hastily. Rather, you have to learn to pace yourself. Figure out what works best for you, how to visualize your success, and then stick to the plan the best you can.

As you may have guessed, someone running a business could greatly benefit from adopting the same mindset. Success doesn’t come easy and it’s important to remember that you have invested in a dream that will take time. Don’t be too hard on yourself if you don’t see immediate results! Create a strategy, stick to the plan, and never give up.

2. You need determination, will power, and discipline

This one may seem like a no-brainer. After all, it’s hard to accomplish nearly any goal you have set without determination.

However, taking on a long-term goal when it comes to something like running a marathon or running a business can be particularly challenging. You may start to question your capabilities or worry that you’ve set the expectations too high.

Don’t let that fear keep you from accomplishing your dreams! Sure, it’s going to be a lot of work and things won’t always feel like you expected or hoped they would. There will be tears, long nights, and moments that truly challenge you. But here at Constant Contact, we champion for small businesses every day (and have been for over 20 years!) because we know you can do this.

3. Having someone to cheer you on can make all the difference

We can’t understate the power of a strong support system. Whether it’s someone who will train with you, to bounce business ideas off of, or just to cheer you up after a long day, it’s important to have someone on your side.

Don’t be afraid to ask for help. If you own a restaurant, you may know everything there is to know about wine pairings or how to properly cook a soufflé, but when it comes down …read more

Read more here:: B2CMarketingInsider

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