How to Create a Scalable Guest Posting Strategy

By Harsha Annadurai

How to Create a Scalable Guest Posting Strategy

The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate.

But it’s widely agreed upon that guest posting (if done “ethically”) still works.

Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice of gaining quick and dirty links for your website.

In fact, he has openly agreed that guest posting has its fair share of benefits, stating that, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.

And in all fairness, that’s very true. Guest posting can have some great benefits, like:

  1. Helping you earn backlinks to your website that help improve organic search rankings.
  2. Bringing in referral traffic to your website from other publications and blogs.
  3. Introducing you and/or your brand to a completely new audience.

However, guest blogging is hard work, and it’s definitely not something that you can do overnight. A guest blogging campaign requires you to plan ahead and needs regular, persistent effort.

If you’re wondering how you can launch and execute a successful guest blogging campaign, worry not. This blog post will help you streamline your process for your business’ guest blogging project.

Here’s our step-by-step guide to creating a scalable guest posting strategy. But before that, let’s talk about something important.

Step “0”: Planning

Like most projects, running a successful guest blogging campaign requires a clear plan with your goals and tasks laid out for you before you begin. Create a project plan document that contains these key pieces of information:

  1. Goals: Write down the goals you intend to achieve with the launch of this project. Are you looking to rank in the top spot for a few industry-related keywords that have a high search volume? Are you looking to get more referral traffic for your business from this campaign? Define your goals first so you can strategize and plan ahead accordingly. You do not want to find yourself in a position where you’ve worked for months to suddenly find out that your goals were ill-defined and the returns from the campaign weren’t great.
  2. Timeline: Know exactly when you want to launch and end your campaign before you set out to do it. You’re going to have to work on other projects and not having this defined before you start with your project might leave you putting things off for a “later” that will never come.
  3. Targets: Set monthly targets for the numbers of emails you’ll send out and the number of guest posts you’ll write during the course of this campaign. This will help you stay on track with your plan and achieve your goals in a more streamlined manner

Once you have all this defined, you’re good to go! Guest posting campaigns can be divided into 5 major parts:

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