How to Create Quality Content That Ranks

By Usman Raza

Quality content does not always rank. The advantage of Author credibility and how up to date the content is can sometimes be irrelevant to how it ranks. That isn’t to say those factors are useless, but content creators tend to miss an important factor that controls ranking: Relevancy.

What is Quality Content?

This is a simple definition. Quality content is determined by its success. If it has achieved a goal, drives traffic, conversions, or Google search rankings, it is seen as quality content.

The quality of content is not determined by what is put into it as much as its effect on a particular audience or search query.

The definition of quality content has shifted from the past, where it was defined by its relevance to a search query. However today, it is formed by relevance to the people who search for it.

What’s the Difference?

When creating content that is relevant, it is important to realize the difference between content that is relevant to a search engine, and relevant to the person searching. Content should be designed to meet the needs of the customer, first and foremost. That is, producing content that meets the needs of the person searching, instead of matching keywords to a search query.

How to Be Relevant

That is not to say using keywords are bad. Instead, evolve your experience with keywords to prioritize those people. People with problems to solve and questions to answer make content Relevant.

Know your Audience

When creating relevant content, it is important to know your target audience. The best way to do this is with tools like Google Analytics. It is designed to analyze different aspects of a website, from viewer location, most and least searched content and best to worst content.

When creating content based on analysis of your website, keep in mind the nature of your target audience. These questions here are perfect to consider what your target audience is all about.

  • Who are they?
  • How old? What gender?
  • What Social status/ background?
  • What do they like?
  • What are there problems?
  • Where do they live?

Now that you have figured out just what your target audience is like, it’s time to produce content that is based on that information. Make sure to write at a level your audience can easily comprehend.

Finding out the nature of your audience is an immensely experimentative path. However, deciding and sticking to a particular niche is the best way to normalize your audience.

When posting content on social media, make sure to utilize analytics tools to determine the state of your content in relation to your audience. Audience analysis helps content creators adapt to their needs to keep content relevant to the audience. This is more officially known as data-driven marketing.


Backlinking is a great way to ensure your content is relevant. Web pages rank because websites link back to them. The reason they are linked to the web page is because they add useful information. Giving and receiving backlinks are truly one of the most powerful ways to rank content.

The benefits of backlinks for content ranking …read more

Read more here:: B2CMarketingInsider

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