How to Discover Irresistible Content Ideas Using Reddit
By Len Markidan
We’ve all been there.
Staring at that dreaded blinking line on a blank page.
Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post.
And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much.
And all it takes is a site that many of us already visit every day: Reddit.
But first, why Reddit? 3 reasons you need to pay attention
There are plenty of websites and communities online that you can use for your content research.
And you should poke around to find those corners of the internet where your audience is lurking.
Some other places you’d do well to look are:
But here’s why Reddit is a can’t-miss resource, especially when you’re just starting to look:
It’s massive: Reddit is the 6th most popular website on the planet
According to Alexa.com, Reddit is the sixth most popular website on the planet.
And Google Trends data shows no sign of this growth slowing down.
2. Users find it really engaging: 43% more engaging than Facebook
It’s not just traffic that makes Reddit so valuable. It’s how engaged that traffic is.
According to statistics published in The Next Web, the average Reddit user spends 15 minutes, 47 seconds on Reddit.com each day, compared to just over 11 minutes for Facebook.com visitors and 6 minutes 23 seconds on Twitter.com.
And the platform is growing at an incredible rate: Reddit had more than 330 million monthly active users as of April 2018, which is up from 250 million in November 2017.
Since the platform was launched, its users have posted nearly two billion comments and cast more than 16 billion votes.
Conversations on Reddit can get impressively active, and it’s not uncommon for conversations around hot topics to grow to hundreds of comments.
3. It’s unbelievably deep: more than 1.2 million subreddits
No matter what topic you’re trying to research, there’s almost certainly a subreddit (Reddit’s name for topic-specific forums) for it.
Statista suggests that there are nearly 1.2 million subreddits.
Given its size, engagement and depth, Reddit is certain to have something valuable for you to use to come up with a content ideas.
The key is knowing how to navigate this massive site, and how to extract the most powerful, specific insights from its users.
5 steps to mine Reddit for content idea inspiration
1. Find the most relevant subreddits
Let’s start …read more
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