How to Drive Traffic to Your Amazon Business with Instagram
By Loren Baker
Are you looking to give the presence of your Amazon store a jumpstart on social media? Are you tired of relying on Amazon search for new sales and want to establish a presence outside of the platform? Instagram is the perfect social media platform for eCommerce companies, giving them the ability to showcase their products, connect with their target audience, and develop a broader presence that keeps their brand top-of-mind with their ideal customers
Often, brands that sell on Amazon become too reliant on internal mechanisms to generate sales. Particularly brands that don’t operate a separate eCommerce property and rely on the platform for the majority of their sales. They too often focus on what they can do on Amazon, without putting enough thought into how they can grow their sales by promoting on outside channels and establishing brand credibility that differentiates their listings.
But identifying the right platform can be tough. There are so many social media platforms to choose from, and knowing where your demographic spends their time requires that you dig in and conduct some research. Even so — there are few platforms that perform as well as Instagram does for eCommerce companies and Amazon sellers. Instagram provides a visual medium, engaged audience, and a user-base with demographics that put them among the most frequent online shoppers.
But how do amazon sellers market their products on Instagram to build a real community without expensive ads? Vizns social media management is a new product that allows Amazon sellers the ability to target niche audience and then reach out to them using anti-fake follower technology. This allows brand to create a fanbase of real followers that convert to sales in an environment that is normally notorious for bot traffic. The best part is that their algorithms help boost you to the top of the explore page which repeatedly makes your posts viral. We will talk about e-commerce features shortly but first let’s talk about why Instagram is the best platform for these strategies.
Why Instagram for Amazon and Not Another Social Platform?
Instagram is often cited as the best platform for eCommerce companies to establish a presence. While Facebook and Twitter can be helpful and viable choices for eCommerce companies, Instagram typically stands heads and shoulders above the competition in terms of ROI produced.
First, it is important to understand that when you establish a presence on Instagram, you are securing your position on a rapidly growing platform. After their acquisition by Facebook in 2012, the company has seen sustained growth each year and grew to more than 1 billion users worldwide in 2018.
Showing no signs of slowing down, we can expect to see more rapid growth from the platform in 2019. But the importance of Instagram as a network is about more than just the total number of users. Understanding who those users are and how they use the internet in their buying decisions helps to paint the picture …read more
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