How to Find Out Why Google Hates Your Content (And Steps to Fix It)
By Matt Press
You’ve written an article. It’s good, but it’s not delivering any results.
Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results.
I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches. I created the content to fill a gap I observed in my research – nothing existed that was all encompassing on the topic.
My site – and the content – refused to budge in the search rankings.
Every #contentmarketing box was clicked, but the content refused to budge in search rankings. @SplashCopy #SEO
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Three months later, it was time to do some investigating. I followed a three-step process, and discovered that searchers didn’t want an ultimate guide. The evidence indicated that they wanted something else – so that’s what I gave them.
If you are having the same trouble – good content without great search results – take these three steps and see what happens.
HANDPICKED RELATED CONTENT:
Pre-step: Access Google Search Console and add your website domain to connect.
Step 1: Find your search analytics
When you open Search Console, go to Search Traffic, then select Search Analytics from the drop-down menu:
Now you can see the data around how often your site appears in Google search results. Make sure all the check boxes – clicks, impressions, CTR, and position – are ticked at the top of the page.
TIP: To learn what search words result in rankings (and visits) for your site, filter by search query.
How to Boost Your Page Ranking for One Keyword
Step 2: Look at the information under the graph
Next, analyze the relationship between the number of search impressions for your site and the corresponding click-through rate.
In other words, when your site shows up in search results, how many people are motivated to click and go to that page?
As you can deduce, if your site displays for a keyword but isn’t getting clicks, the issue could be with the content – topic angles, headlines, descriptions.
If your site displays for a keyword but isn’t getting clicks, the issue could be the content. @SplashCopy #SEO
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By contrast, if you’re getting a lot of clicks, you know you’ve done a good job with your content.
To identify which landing pages receive the search traffic, click on the keyword query.
Here’s what I saw for keywords around the subject of trade marketing:
<img src="http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing-600×394.png" alt="keywords-trade-marketing" width="600" height="394" srcset="http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing-600×394.png 600w, http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing-125×82.png 125w, http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing-350×230.png 350w, http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing-768×504.png 768w, http://contentmarketinginstitute.com/wp-content/uploads/2017/08/keywords-trade-marketing.png 1145w" …read more
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