How To Get Started with Inbound Marketing
By Ryan Shelley
Inbound marketing is a powerful way to build relationships with your potential and current customers. Jumping into tactics though is not the best way to get started. If you want to ensure that your business reaps the largest return on your investment, taking time to build a strong foundation is key.
In this video, I go over how to get started with inbound marketing the right way. Check out the video below and comment if you have any questions.
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Today, we’re going to be talking about inbound marketing and, more specifically, getting started. I talk to a lot of people who are interested in using inbound to drive traffic, drive leads, to really build a community online that then they can turn into a tribe that can hopefully grow their business and build this connected community. That’s the power of inbound.
Inbound is a lot different than traditional marketing because it focuses on attracting people and educating to the sale, and not buying space in front of people and putting themselves in front, so it’s the difference between push and pull. So we would call traditional marketing push marketing. We would call inbound marketing pull marketing because we’re pulling people towards us by creating a lot of value.
Now, inbound marketing is becoming known for these types of tactics: SEO, blogging, emails, social media, personalization, lead nurturing, landing pages, things of that nature. These are all types of ways to attract people and engage with people on a more one-to-one level. Now, like I said, all of these are tactics, and a lot of times when we talk to people, they come to us, and they’re saying, “Hey, I want to do some inbound marketing.” Or, “Hey, I’ve tried inbound marketing in the past, and it hasn’t really worked.” And the reason why it hasn’t worked most of the time, is you’re starting with tactics.
All of these are strategies are really, really great, and they can be very powerful if they’re done right, and you have a good foundation. Foundations are key. If you just start building a house, and you don’t lay a foundation, the house is going to fall over, because it has nothing to ground it, nothing to have as a base. So if you just start doing these tactics, you may start seeing some success, but it’s not sustainable, because you have nothing to build off of. It’s already kind of weak as it is, and you’re just going with the flow.
So in inbound, we actually want to take a slightly different approach when we’re getting started. And the first thing we want to do here, is right up at the top. We …read more
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