How To Improve Business Relationships – 5 Easy Tips

By Brian Basilico

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road myself. I bought Sales Navigator at $80 a month. I tried like crazy to use that to get new business. And I failed.

Then I started teaching courses on how to set up LinkedIn better, and I had a few people take it and they loved it. But it never caught on. One of the things I learned is that people are basically LinkedIn-2averse. And there’s a reason for that.

First and foremost, there’s not a lot to do on there. You can read articles and that’s pretty much it. You know some people obviously on Facebook are playing games or joining groups or whatever it is. But the level of conversation on there is way lower. And the other thing that happens is something that I call connect and pitch. What happens with connect and pitch is somebody connects with you and then immediately, right after they connect, they sell you something. I just got one today for somebody who says, hey I’ve got business funding for you. A couple of weeks ago I got one from a guy who is recruiting for his MLM. I could go on and on, but let’s get to the bottom line.

Sometimes you get these messages in your inbox saying, “Hey, you’ve got a new connection request on LinkedIn.” When you check it out, before you can even exit the program, the person is already pitching you what they want to sell you.

If you’re one of those people that get a lot of that kind of contact, chances are you’re not gonna be real anxious to log in and try that same thing yourself. Why? Because it doesn’t work.

One Simple Email

Let me tell you something that I did. I’ve been working with a program called Nimble. It’s a CRM. Now you probably know the term CRM, Customer Relationship Manager. You probably have a CRM. You may have something as basic as your address book, or something really intense like Sales Force, HubSpot or Infusionsoft, or something along that lines. There are tons of them. But the biggest problem with CRMs is that they’re a lot like LinkedIn. Everybody’s got ’em, but not many people use ’em. Why? Because they’re not 100% sure what to with them, and often they just don’t work.

But I figured out a little bit of a secret, and that’s what I’m gonna talk about today. So the secret is this: At the end of the year, I went through my CRM in Nimble and basically pulled in everybody I did business with last year who I’d built a website for. I don’t do a lot of them, but …read more

Read more here:: B2CMarketingInsider

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge