How to Make Superb Mobile Apps: Discovery

By Robert Woo

Pexels / Pixabay

Along with our recent website redesign (which you definitely should check out), we here at the Farm wanted to share more about how we work. Our openness to our process has always worked in our favor, and has only benefited our business and our relationships with clients. For the next few posts, we’ll be diving into our entire process of how we work to develop the best mobile apps in New England (if not the nation!).

How we define the “Discovery” phase

When we start with a new client, the first step is to dive into Discovery. In approximately two weeks, we meticulously map out the scope of the mobile app or apps being developed. It’s not just creating a plan; that’s a no-brainer. But the main success comes in unearthing the actual opportunity of the end product, both for the client and for the market as a whole.

In essence, the Discovery phase doesn’t just focus on how the app will look and function, but why it would do what it does in the first place. This is important because this is the first instance where we truly partner with the client in the months-long journey. It’s not enough to just get the parameters of what they want and execute; for the success of both parties, we want to hash out everything relevant to the success of the vision/mission and not just the success of the app itself.

For example, when we partnered with Hydrow, there was a bigger goal at play than just a finished app. The real success was to build a truly transformative interface for the end-user, bringing an immersive and interactive rowing experience that went well beyond just a simple video coaching plan. We created the app in context of their cutting-edge machine, and we worked with them every step of the way to build the architecture needed to support real-time events, and all the technological needs that came with such a modern application.

This is why the Discovery phase is comprehensive, as we figure out aspects for the life of the app including:

  • The user/buyer personas and behaviors
  • What sort of experience those personas are looking for
  • The revenue model of the business, as well as this app
  • How this app is to be marketed
  • Which channels will the app be distributed on

Why we aim for a Minimal Viable Product (MVP)

When some businesses hear that we want to put out an MVP, they often question the motive. “Why should we build just an MVP? We want our app to be amazing, not basic.” But to us, the MVP doesn’t mean basic. The MVP is more of a state of mind.

Consider any art. On one hand, you could work on your screenplay for years, crafting every sentence meticulously until every page in your feature is perfect. But then you’ll most likely never be done because “perfect” is a) subjective, and b) ephemeral. What was perfect in 2018 is no longer perfect in 2019.

On the other hand, you want to put out …read more

Read more here:: B2CMarketingInsider

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