How to Stand Out in a Noisy Niche: Use a Hook

By Jay Acunzo

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Josh Bernoff writes the blog Without Bullshit. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. Why? What causes one blog to stand out among the noise in a crowded niche? What causes any one piece or project to break from the […]

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