By Tom Buckland
If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. Driving traffic to your listings takes a lot of work and investment, so once your visitors are there, you want to make the most of it and make sure as many of your visitors as possible follow through and buy your products.
To grow your ecommerce business on Amazon involves two main elements: bringing more traffic to your site (particularly through ranking your product on Amazon), and increasing conversions. One greatly overlooked factor when it comes to conversions is keywords.
In this article, we will examine the role keywords in conversions, and how to effectively use keywords in your Amazon listing to drive more sales.
Keywords Aren’t Just For SEO
If you are involved in ecommerce, you probably already know that keywords are important for ranking your product on Amazon. Amazon works on an algorithm to rank its products, with one of the key ranking factors being search term relevance and keywords. Ranking your product on Amazon is of course essential because this is the number one way to drive more traffic to your site.
However, keyword usage on your Amazon listing is not only important for ranking, or even for traffic more generally. Keywords also come into play when looking to improve conversions. Having the right keywords in place mean that not only will you attract traffic to your listing, but more importantly, you will attract the right kind of traffic.
Using keywords to bring in customers who are actively seeking a product like yours means they are much more likely to buy. Implementing the right keywords in the right way throughout your listing will further drive these customers towards a purchase.
The Importance of Keyword Research
In order to use the right keywords, you need to find them first! This is where keyword research comes in. Keyword research helps you identify the search terms your target audience is using on Amazon to look for products like yours. A good Amazon keyword tool will let you not only conduct keyword research, but also track your keywords.
Through using a keyword research tool, you can see which keywords are ranking most highly for products like yours. You can enter keywords that relate to your product and check the search volumes – obviously you are looking for keywords with the highest search volumes. Good tools will also suggest other high ranking keywords you may not have thought of, and cover both short (one word) keywords and long-tail ones.
It is also important to have certain foundations in place even before you start the process of keyword research. In order to determine the best keywords, you need to have a clear picture of your target audience. This will help you with many other aspects of your strategy, not just your keyword research. To know your audience, spend time identifying your target market and use this information to create buyer personas. These buyer …read more
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