Huge Google Update – Florida 2.0 Is Rolling Out! Massive Rankings Fluctuations

By Cornelia Cozmiuc

cognitiveSEO signals

Over the last few days, there has been a lot of buzz about possible Google algorithm updates. And yes, it’s true that Google updates its algorithm every single day, often multiple times per day but this update seems to be significant. And moreover, it is confirmed by Google on March 13.

Number 13’s infamy will probably explode even more now, but you need to know that the most recent Google Update started on 12 of March, continued in force on the 13 of March and the rankings fluctuation seems to continue as you’re reading this.

A Confirmed Google Broad Core Update

Leaving modesty aside, we did spot the update before Google making the official announcement and before all the buzz in the SEO world. No, we do not have psychic powers, but we do have a super powerful tool: cognitiveSEO Signals.

While we are aware that search results are different around the world, in different regions, and in different languages, and changing search results is almost a Google trademark, the rankings fluctuations were really high on lots of countries. The daily updates that typically occur in SERP don’t compare to this one in any way. And this time, Google officials also confirmed what the data already told us.

This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:

— Google SearchLiaison (@searchliaison) March 13, 2019

Of course, a lot of buzz did not delay to appear on the social media channels, with people complaining about big high volatility as well as dropped traffic and drops.

I’m not sure if you’re familiar with Ian Fleming (the guy that wrote the James Bond series of novels and short stories) byword, but it’s somehow bitter funny how it applies to our current situation.

Once is an accident. Twice is a coincidence. Three times is an enemy action.

Tweets google update

It’s clear that we cannot talk about coincidences at this point as people all over the places are facing rankings fluctuations.

Seeing less Positions, Impressions and Clicks cut in half from countries where my site shouldn’t show up. Surely will see less bounces from total site =)@JohnMu @rustybrick @dr_pete

— amagnacco (@amagnacco) March 13, 2019

Massive Drops in Search Position Examples

As we don’t like to take anything for granted, we researched and double-checked on real case studies to see how the current update impacted businesses from all over the regions. We used the cognitiveSEO Rank Tracker to easily check and analyze some keywords and their rankings.

We found some massive drops in rankings on commercial keywords with high search volume. Below you can see some screenshots with just some the search position drops …read more

Read more here::

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